Saks Fifth Avenue, in alliance with Broadway Cares/Equity Fights AIDS, will unveil Theater of Dreams—a theatre-inspired, ten-story-tall theatrical light show and holiday windows concept on Fifth Avenue—November 19.
Over a year in the making, the show, an ode to the grandeur of the Broadway stage, will include over 100 dancers performing live on Fifth Avenue. Produced by Broadway Cares, the performance will be directed by Michael Lee Scott and choreographed by Tammy Colucci.
The windows will bring to life an imaginary shopper's visit to the theatre, where she dreams of Saks Fifth Avenue. As part of the display, the Fifth Avenue center six windows each depict a different scene from the shopper's dream, integrating real-life props with digital screens.
The New York unveiling of Theater of Dreams will be streamed via Saks.com November 19 at 7 PM ET. The window animation and light show will continue throughout the holiday season until January 2, 2019.
"As we reimagine our iconic Fifth Avenue windows and celebrate the holiday season with Broadway Cares/Equity Fights AIDS this year, we hope to connect with people in a meaningful way while helping those in need," said Marc Metrick, Saks Fifth Avenue President, in a statement. "From the Broadway-caliber Theater of Dreams performance on Fifth Avenue to spreading holiday magic across all Saks stores in North America and online, we strive to deliver an unparalleled holiday shopping experience for our customers."
"What could be more magical for the holidays than 124 high-spirited Broadway dancers filling Fifth Avenue to usher in the holidays in front of New York's most iconic window displays and light show at Saks?" added Broadway Cares/Equity Fights AIDS Executive Director Tom Viola. "We're honored Saks invited us to join them in this special celebration and are particularly appreciative of Saks' support for those who've been marginalized and simply need a kind, helping hand."
Customers can sponsor a light bulb on the facade of the Saks Fifth Avenue flagship for the annual holiday light show; proceeds benefit Broadway Cares/Equity Fights AIDS.