Social Media Manager

Social Media Manager


NEW YORK, NY 10036

Job Details





-Oversee social media communities for given shows

-On all core and emerging social media platforms including Facebook, Twitter, Instagram, YouTube, Snapchat and Tumblr

-Develop and maintain editorial calendars

- Identify most effective content for each brand based on strategy  

-Establish ideal posting frequency and optimal times for posting

- Manage the development of engaging graphic, photo and video content for use on social platforms, from ideation to execution, utilizing internal creative experts

 -Manage the development and execution of engaging fan activation campaigns • Serve as social media ambassador to members of a show’s cast, creative team, producing team, press team and other key stakeholders

-Engage directly with fans on social platforms, responding to questions and direct comments, while giving the brand a personal voice

-Oversee the work of part-time community managers, ensuring that brand standards are followed

-Work with Media Manager to meet goals of paid campaigns on Facebook, Twitter, etc. for the purpose of acquiring fans and amplifying content

- Compile analysis of social metrics

- Work with Analyst to ensure social media is reported on in consistent client reporting and make proactive recommendations for ongoing campaign enhancements and opportunities for community growth

 -Collaborate with Partnerships Manager to support innovative partnership and marketing programs that fully utilize and promote a show’s social communities

- Identify and engage community influencers

-Attend client meetings, pitches/brainstorms, as appropriate

-Some nights and weekend work will be required.






- At least two years of experience successfully executing social media marketing campaigns for brands on platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and Tumblr.

-A deep understanding of social media best practices.

-A passion for theater, the performing arts, and emerging technology.

-Strong editorial judgment and writing ability.

-Proficiency with a broad range of digital analytic tools, such as Google Analytics, Sprout Social, TweetDeck, HootSuite, Klout, Facebook Insights, Radian6, etc.

-Ability to articulate and present campaign strategy and marketing reports in both client-facing and internal presentations.

-Experience managing paid media campaigns on Facebook and Twitter.

-Excellent time-management and organizational skills, and an ability to multitask and prioritize.

-Some graphic design, Photoshop, and video editing experience preferred.



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